BERLIN (AP) — After traces of cocaine were found in Red Bull Cola energy drink, a bewarege popular in Europe as well as in the States, sold heavily in clubs and discos, some states in Germany have proceeded to interdict the drink. Six German states have so far interdicted retailers to sell Red Bull, shortly after a test found a trace amount of cocaine.
Germany - State Map
This test was conducted last week, by North Rhine-Westphalia state found 0.4 micrograms per liter in the drink. We all know Germans to be pretty
serious people and not taking such issues lightly. Not surprisingly, on Friday the ban started.
A more in-depth investigation continued, still not relevant enough however to shed light on this issue. Germany’s Federal Institute for Risk Assessment said Monday that the cocaine level was too low to pose a health risk. It promised to produce a more detailed report Wednesday. In the meantime, six German states (out of 16 total) have banned Red Bula cola energy drinks, and this is sure to upset some people but most of all to rise complaints from the company.
Speaking of which, Red Bull said its cola is “harmless and marketable in both the U.S. and Europe.” In 2006, more than 3 billion cans were sold in over 130 countries. Inspired by a Thai drink, this popular energy drink also comes in a no-sugar version (which by the way tastes a lot worse and have the same amount of cabs). Red Bull says the flavor is “mixed berry”. It is commonly used as a mixer with alcoholic drinks such as vodka, and is the base ingredient in a Jägerbomb. However, mixing it with alcohol is not a good idea, it can even damage your health – apart from the day-after headaches some of us are well acquainted with. Too much of it, or just using it to quench thirst (instead of in situations of effort or no sleep), can also lead to adverse effects : nervousness, headache, and tachycardia.
Red Bull logo
The ban however is, at this point, only for the cola version of Red Bull, which contains natural flavoring and caffeine, and was introduced in 2008 in several countries. Red Bull Simply Cola is not manufactured by Red Bull itself, but in Austria by Rauch Trading AG for Red Bull GmbH.
Red Bull declared that a self-enterprise test found no traces of cocaine whatsoever and that they use the same coca leaf extracts that most cola-like beverages and products around the world use. I guess we will have to wait and see what happens, to be honest I think that even with all the bans and intersections in the world, UE buyers are going to double sales for Red Bull if it proves to have cocaine in it. “Now it really gives you wiiiiiiings”, right ?
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