The latest update on Bing, Microsoft’s new search engine, is that it is officially coming forward on June 3rd, less than a week from now.
Steve Ballmer, chief executive officer of Microsoft Corporation since January 2000, confirmed wide spread rumours that Microsoft’s new search engine will be “stuck” with the name Bing. It was previously called Kumo (don’t ask), and it is basically the reborn, refurnished and all colored-up version of the old Live! search engine.
New Mirosoft Search Engine - BING
Initially, notable improvements in general searches included the addition of related searches (called “Explorer pane” on the left side of search results) based on semantic technology from PowerSet, a search company Microsoft purchased in 2008, search suggestions as you type, and the ability to keep track of your search history.
As we see it at this point, the engine has a simple yet attractive design, with highlights on speed and easy-to-find utilties. It has a colorful interface and the picture/background is supposed to change on a daily basis (probably it will also include some sort of themes if you log in) and a wide center-top-left search text-box.
So as to not be mean and say that “Bing” is kind of silly, let’s try to see what exactly they were thinking with this name. The word “bing” is an onomonopia. It typically represents a sound of arrival or conclusion, such as the sound made when an elevator arrives. We will all see how well this word will stick.
As far as I`m concerned, a new search system is still proof that Microsoft are aware of the need for change. Bing may be a bit more simple to pronounce than Google, but the only real and relevant advantage to it that I can think of is that it’s implemented in Internet Explorer and Windows shortcuts. “It comes with the house”, and for some people that works because they either don’t know how to change the default search engine, don’t care or don’t know the difference. And there is a difference, that I can say with certainty, between Live search and Google. Or at least I can until June 3rd, when Bing will bing bing bing and people will click click click. Or will they? Wait and see, my grandma always said.
Former Microsoft search engine LIVE
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